Annual East Festival Opens

Photo: Roysten Abel - The Manganiyar Seduction

A guided cycling tour is one of the many quirky events taking place during the fourth annual ‘East’ Festival which runs from the 4th to the 9th March.The key themes of ‘East’ this year are; architecture, minimalism and the Asian subcontinent. ’East’ intends to explore these themes through music, cinema, theatre, visual arts, literature  sports…and bicycles.

Marc Prescott, Head of Cultural Campaigns at the Greater London Authority says:  “’East’ Festival is a project that flags up East London as an exciting, creative and dynamic area to visitors and to the local community”.

‘East’ runs over 6 days with more than 100 events showcasing some vibrant collaboration between local artists and creative organizations. Partners of the project include The Barbican, Rich Mix and White Chapel Gallery, who are all offering their space.

As Prescott underlines, the main objectives of ‘East’ Festival are to, “ Shine a light for the people living in the area and also to get new people to know the potential of East London’s artistic and cultural platform. At the same time, this project will also celebrate London’s dynamism and rich cultural diversity”.

‘EAST’ will include contributions from the likes of cricketer Monty Panesar, historian Dan Cruickshank, playwright Philip Ridley, cook Pinky Lilani, plus music from the highly praised Portico Quartet, the London Chamber Orchestra and the London Symphony Orchestra.

The Mayor of London Boris Johnson said: “I’m delighted to see the return of the ‘East’ festival. This year promises to be a real box of delights with a range of world class artists, exciting performances and activities that range from building your own home to bicycle polo in a festival that showcases East London’s brightly burning creative spirit. All hail ‘East’!”

‘East’ Festival is taking place in different East London venues from the 4th to the 9th of March. Full details about EAST can be found at

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