Reality TV star, Joey Essex, will visit Croydon’s Christmas grotto for grown-ups next month. The Only Way is Essex star will be changing his name to Joey Croydon for day.
Speaking about his forthcoming appearance in Croydon, Essex said: “I’m looking forward to becoming Joey Croydon for the day. I think Essex and Croydon are quite similar really.
“When you go out here you can see everyone makes an effort with fashionable clothes.”
He also spoke about the negative image some people have of Croydon and Essex.
“Other places might give people from Essex and Croydon stick, but they’re just jel because they know we look reem.”
The Centrale shopping centre’s Grown-up Grotto event will feature a pamper area where shoppers can get their hair and make-up done. The treatments are free for anyone who has spent over £20 at Centrale.
The event will take place in the North End Mall between House of Fraser and fashion store Fusion.
EastLondonLines spoke to Iwona Kolodziegczyk, manager of Fusion, about Joey Essex coming to town.
She said: “I’m looking forward to him coming. I think it’s really quite nice.”
“People watching the event will be around my shop and I think it’ll help business, because they may look in the window and then come in. I think it will be more busy than it is now!”
Essex will be helping the women of Croydon book in for pampering and styling sessions on December 3, between 1pm and 4pm.