Hotels chains plan to cash in on hipster boom

Shoreditch House. Pic: Geograph


Hackney may be set for an unprecedented hotel boom as developers rush to build four and five-star hotels in the area.

At least four new hotels are set to pop up nearby including a giant 270 room complex near Moorfield Eye Hospital and six-floor Premier Inn at Dalston Junction.

The Montcalm Group, the Nobu restaurant chain and the Dutch firm CitizenM, who caused controversy in Tower Hamlets last year with another planned hotel, are among the developers circling the area.

Colin Stanbridge, Chief Executive of the Hackney and City Chamber of Commerce, said: “The rise in the number of hotels in east London is testament to the amount of work that has gone in to regenerating the area and reflects the fact that it is now a more desirable place to visit.

“The 2012 Games has been a massive advertising campaign for east London and should bring in more tourists than ever before as people explore parts of the city that are new to them as well as the more traditional tourist areas.”

In the past, Hackney was one of the poorest boroughs in London, and even in 2006, a property programme on Channel 4 branded it as ‘the worst place to live in the UK.’

But the arrival of hotels like private member’s club Shoreditch House and the Boundary, along with the borough’s already eclectic mix of bars, cafes and street fashion, testify to the ongoing gentrification of a borough that was still harshly hit during last year’s riots.

Samatha Sheridan of CitizenM said its hotels were aimed at a ‘Hackney-style’ visitor: ‘’They are independent, mobile travellers who are here for both business and pleasure. They are the kind of people who travel by train, but drink champagne on arrival.’’

Buildings already given planning permission include a 270 room, five star hotel and apartment complex in City Road by the Montcalm group, a 150 room 4* hotel and restaurant in Willow Street, Shoreditch by the Nobu restaurant chain and a 145 room 4* hotel by the citizenM group.

A 90 room six-floor luxury Premier Inn planned for Dalston Junction, at 25-27 Dalston Lane, has also been given the go-ahead. The 3* hotel will include a restaurant and a bar.

The cost of the new developments is expected to reach £50m.

Andrew Sissons, head of regeneration at Hackney council, said the aim was to create a broad range of hotels which could serve both business visitors and weekend tourists aiming to sample the borough.

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