Glam Collective makeup business up for Smarta Awards

Pic: The Glam Collective

A freelance makeup business based in Croydon has found a niche in “up-market hipsters” and is proving a hit.

After only one year in practice, makeup artists, The Glam Collective have been nominated for the Smarta 100 Awards.

They met working at JD sports 10 years ago, now Sarah Akwisombe and Lois Moorcroft, both 27, talk to EastLondonLines about their new-found venture.

Akwisombe and Moorcroft founded The Glam Collective in September 2011, during Moorcroft’s pregnancy leave.

Far from mainstream, Akwisombe and Moorcroft provide make-up tailored for a niche taste. Akwisombe tells how their clients are fashion forward and not adverse to some black or blue lip-stick.

She said: “We’re not gonna play it safe, we’re not afraid, we’re not trying to please everyone.”

The award, in partnership with 02, is designed to recognize enterprises that don’t necessarily generate the most profit but offer original ideas and make a difference.

The Glam Collective’s aim is to provide the makeup artist experience without a celebrity price tag.

The company provides makeup styles from the runway, prom makeup, group sessions, corporate workshops and bridal. Prices start from £15 per head for group sessions per hour.

They use unconventional makeup techniques, even in bridal makeup. They said: “TGC brides aren’t normal brides, no, no. We aren’t afraid of colour or showing our personality on our wedding day. A TGC bride ​is bold, a TGC bride is fierce, a TGC bride says no to dated makeup!

Pic: Charlotte King

They can even be found in clubs across London with their pop-up makeup bars.  Past venues include Shoreditch cocktail bar, The Hoxton Pony and a hotspot for DJs Courtney Love and Mick Jones, Notting Hill Arts Club.

The company stress that they are “not bitchy gossipers” but “genuinely nice makeup artists”.

She adds: “We love make-up. It’s a cool way to show personality, you can say so much.”

Akwisombe describes her passion for how makeup can change people.

She said: “The ability to transform what someone looks like with a bit of paint, its good fun.”

As well as running their own business, Akwisombe and Moorcroft also hold down a second careers. Moorcroft works at MAC Cosmetics and Akwisombe works with teenagers at the youth enterprise, somewhereto_.

To vote for The Glamour Company click here.

Visit The Glamour Company’s website here.



One Response

  1. Kelly Munro October 17, 2012

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