The Horniman Museum. Photo: Edmund Sumner

Hackney Empire, Horniman Museum, the Tower of London, and Croydon ClockTower; these are the famous landmarks that the communities of east London have deemed ‘great’ enough to be featured in badges as part of the London 2012 ‘Landmark London’ campaign.

Each of London’s 33 boroughs has chosen a landmark to be featured in the set of metal pins, which will go on sale next year as part of a range of merchandise designed to celebrate the city in the run up to the 2012 Olympic Games.

Residents were given one month to vote for their favourite buildings, in what the Chair of the London 2012 Organising Committee, Sebastian Coe, described as “just one way over seven thousand Londoners are already involved in the 2012 Games.”

“The landmarks chosen by the public for the pin set showcase what Londoners want the world to remember about their borough,” he added.

Meanwhile, employees of the lucky landmarks described themselves as ‘delighted’ to have been selected to represent their communities in the Landmark London series.

“It’s great to know that local residents have so much affection for the museum and we hope to see plenty of our visitors sporting Horniman pin badges,” said director Janet Vitmayer.

Lewisham’s beloved natural history museum, along with its fellow winners in Hackney, Croydon and Tower Hamlets, all have the advantage of lending themselves well to being recreated in a metal pin form alongside the London 2012 logo.