Chef Gordon Ramsay served customers curry in Brick Lane today to promote his new line of sauces.
The Michelin-starred chef served food in a pop-up stall at Ely’s Yard, Brick Lane, to mark the launch of his own Seriously Good Indian sauces, in aid of Comic Relief.
The 44-year-old joined Coronation Street actress Shobna Gulati to help sell plates of curry to people.
Customers faced lengthy queues to get their meals but were entertained by Hina & Co Bollywood dancers.
Ramsay was delighted with the turnout to the event. He said: “Wow, what a seriously good day, we cooked up a storm, serving great tasting curry to the public for Red Nose Day. The new Indian range from Seriously Good went down a treat with the hordes of hungry crowds in London’s famous Brick Lane.”
Red Nose Day will take place on March 18. It raises money to help poor, vulnerable and disadvantaged people across the UK and Africa.
Gordon Ramsay’s Seriously Good curry sauces can be found in selected major retailers including Tesco, Sainsbury’s, Asda and The Co-operative. Prices start from £1.89 and Comic Relief will receive 10p for each jar sold.