This week, Gresham Blake became the latest luxury brand to open a shop in Shoreditch. London’s snappy dressers were out in force to celebrate the opening of the designer’s London flagship store, with Ray Winstone and Steve Coogan showing their support.
The new store, on Commercial Street and close to the recently opened Boxpark, is laid out in the manner of a boutique, with quality taking the place of quantity. Suit jackets are proudly displayed on mannequins, sharply cut yet traditional, featuring stand-out prints. Anyone brave enough to wear a periodic table out to dinner deserves the fashion kudos it brings.
Ladies need not feel left out: the frumpy suits of the old power-dressing are history. Instead, slimmer cuts, which don’t accentuate curves to a comic extent, but use bold, masculine patterns to empower the designs, are paramount.
Bespoke will always come with a price tag, and though it may be markedly cheaper than its West End equivalents, the accessories range is more budget-friendly. The cufflinks are particularly good gifts, especially the ‘airfix’ design for £10, which will bring back fond memories from many a childhood.
Gresham Blake is at the forefront of the new wave of bespoke designers – Saville Row with a modern design ethos. As the economic climate forces us to buy little and often, it is investment pieces that will triumph over the spending sprees of old. With everyone – from the late Amy Winehouse’s father Mitch to Channel 4 News’s Krishnan Guru Murphy – celebrating the launch, a well-cut suit should still be at the top of every young professional’s wish list.