The 2015 BRIT award statue has been designed by Croydon-born artist Tracey Emin.
Emin is the fifth designer to add their personal stamp to the iconic trophy, following in the footsteps of Dame Vivienne Westwood and Philip Treacy.
Emin highlighted the importance of adding a personal touch, saying she wanted to make the statue “Tracey-ish.”
“You want to do it really well. You don’t just want to decorate it, you want to make something that is really Tracey-ish, that is special for the people receiving it.”
The BRITs seek to reward “music creativity by the highest level of artistic creativity.” The chairman of the BRITs, Max Lousada, said: “Tracey’s design is characteristically bold, brilliant, colourful and inventive – everything the BRITs stands for.”
“We’re honoured to work with her and delighted to be able to celebrate the achievements of the BRIT Awards winners with such a unique and special trophy.”
Last year Emin was received a CBE from the Queen for her contribution to the visual arts. Her most famous artwork include the Turner Prize nominated ‘My bed’, which this year sold at an auction for £2.2 million, and a tent inscribed with everyone she had shared a bed with, named ‘Everyone I have ever slept with 1963-1995.’
The BRIT Awards 2015 take place on February Wednesday 25 at the O2 Arena and will be broadcast on ITV.