80s pop star Rick Astley has opened a bar in Shoreditch, serving ales themed around his name and music.
The bar, in conjunction with a Danish brewing company, opened on the October 19 with a special performance by the Never Gonna Give You Up singer and free drinks throughout the day.
Mikkeller first worked with Astley a few years ago after rumours spread that he lived in Copenhagen with his wife. They created a beer called ‘Astley’s Northern Hop Lager.’, unsurprisingly it is tinted a ginger colour.
The day has come, finally. @mikkellerbarlondon 🏴🍺 pic.twitter.com/eGq363zpjX
— MikkellerBeer (@MikkellerBeer) October 19, 2018
Mikkeller founder Mikkel Borg Bjergsoe told Eastlondonlines: “We chose Shoreditch because it remind us a lot of our home neighbourhood in Copenhagen, Vesterbro. A good mix of Local Londoners and young people. Not too high end, but with a great, but with a great relaxed and fun vibe.”
Asked if the threat of a no deal Brexit will affect the EU company’s business in Hackney Bjergsoe said that “Brexit does not concern us much. We are doing a lot of business outside EU, so we are used to it.”
I know it’s a Friday and Rick Astley is involved, but a queue to enter a pub at 2:45 in the afternoon is a bit much isn’t it?
— Dave (@dbirchtweets) October 19, 2018
— Barney WEREWOLFolk Smith (@mightybarnski) October 19, 2018
Mikeller London can be found on 2-4 Hackney Road,