Residents in east London offered free eye tests

Members of the public in Shoreditch with the QR codes for free eye tests. Pic: McCann Worldgroup

Members of the public can get a free eye check in Hackney thanks to floor panels placed at Shoreditch, Brick Lane and Spitalfields Market.

The tests, in which OCO opticians explain the process, are on offer in Dray Walk & Elys Yard, underneath the Truman’s Brewery Bridge and outside Shoreditch High Street station.

A code on the floor panels will allow you to schedule a free eye test with the opticians. Those interested need to scan the QR code and book using via a mobile phone.

Joanne Austin-Olsen the Business Director of McCann Health London told Eastlondonlines: “Shoreditch is the perfect location for this campaign because it’s an affluent community known for its street art, flyposting and murals.”

The aim is that by having an easier way to book appointments, more people will get their eyes tested. A YouGov poll for the Royal National Institute of the Blind (RNIB) in 2016 showed that more than a quarter (27%) of people have not had an eye test in the last two years.

Up close of the QR codes. Pic: McCann Worldgroup.

The charity said far too many people only have an eye test when they experience a problem with their eyes or their vision, which may be too late. “Regular sight testing and early detection of eye conditions on the high street, followed by timely intervention and management can prevent sight loss and save the public purse millions of pounds each year.”

Leave a Reply