A US-based beer company has opened a new brewpub on Shoreditch High Street, the latest additioin to a throng of microbreweries and brewpubs in the area.
Previously home to the Drunken Monkey, 222 Shoreditch High Street will become Goose Island’s first European brewpub. The Chicago-based company will offer an American-themed menu, and exclusive microbrews made on-site.
The pub will offer sought-after Goose Island beers previously unavailable in the UK, including Old Man Grumpy, Fog Bowl, Next Coast and Bourbon County Stout.
Goose Island Brewpub will be one of many brewpubs in the area. Where Shoreditch was previously home to classic East London working man’s pubs, it has in recent years become a hub for microbreweries, as seen in the map below.
Although Goose Island may be yet another hipster brewery, adding to an already gentrified area, they are working closely with local vendors to maintain connections between the pub and local community.
A representative for Goose Island said: “Goose Island is excited to be working with local London businesses – notably, a collaboration brew with Redchurch Brewery is currently underway.”
Andrew Walton, originally from Canada, is a certified brewmaster and will head the new brewpub. Walton said: “I am so stoked for Goose Island fans and fans-to-be to see what we have in store. I’ve been working on some crazy, delicious microbrews that will be available exclusively at our Shoreditch brewpub.”
Walton said he was excited to be in the area. He said: “I know London has always held a special place in Goose Island’s history, and I can’t wait for us to make our mark on British beer culture.”
Goose Island has placed 10 oversize goose heads at local businesses around Shoreditch. The first 200 people to snap a photo of one and post it on social media, tagging @GooseShoreditch, will win a free pint.